E's Blog about all things Panerai

E's notes on a scorecard about Panerai watches, Straps for Panerai, Life and then some.

Tuesday, May 22, 2007

Diversity of opinions on Panerai's Direction....

After the recent showing at SIHH, it appears that so many of the "Old Guard" are a bit uneasy about the direction of Panerai and the watch line.

Looks like Panerai corporate is headed towards new and newer rather than working on the Original Concept that brought them such recognition.

When I see posts like:

  • It makes me appreciate my older series better
  • The new dials are so busy
  • So many bracelets
Well, you get the idea. With production up 50% over the past 5 years but more and more pieces sitting at the authorized dealers, the boutiques are doing well with 100% retention and the AD's are sitting with the "hard to sell" watches.

I feel that this can go on for another year or so but then it comes time to re-invent the brand. Are they really in-house movements that will drive Panerai? Is the Marina Militaire long gone and the race track is the fast track with Ferrari?

So many questions and it is all matter of time!

Elliot

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