E's Blog about all things Panerai

E's notes on a scorecard about Panerai watches, Straps for Panerai, Life and then some.

Thursday, November 29, 2007

Why do so many of us like handwind Panerai....

....because that is what we first learned about Panerai and the history of the brand.

We think back to the Marina Militaire, Dino Zei, Mario Paci, Mrs. Panerai, Decima Mas, La Spezia, and so many other historical names and places that we learned about when we got into the brand.

I believe that Panerai as a company has decided to get away from the remarkable history during the "Cartierization" of selling a watch that can be thought of as more of a trend than a historical diving watch.....or in the case of the Mare Nostrum, officer's watch.

It is due to this "Cartierization" that the newer Contemporary models have become the models of choice TODAY but, as long as the flame stays alive, many people will learn to understand what got us to this point in time and they will take a hard look at the "timeless" pieces of the Historical Panerai Brand.

Elliot
www.tcstraps.com

1.877.34.WATCH

1 Comments:

At 5:01 PM, Anonymous Anonymous said...

Great explanation Elliot. It's all about the history!

-JP

 

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